Popcorn Guide: Sheena Iyengar

Today we'd like to share a video we've just added to our peacemaker's Popcorn Guide resource page. We hope you enjoy it, and feel free to comment with your response.


Sheena Iyengar: The Art of Choosing

Sheena Iyengar, a leading expert in choice theory, speaks about the ways people from different cultures make decisions. She shares several interesting insights from case studies from around the world, revealing that not all cultures thrive on the belief that the individual is the locus of decision making, as most of Westerners have been brought up to enjoy. She points out several assumptions we often make when it comes to the subject of decision making.



  • When do you feel overwhelmed by decisions? (event, place, person, time)
  • What is your process in making a decision?
  • What or who influences your decisions? (advertisements, media, peers, parents, Bible)
    How well do these influences reflect your values?
  • Ask a friend from another culture how he or she makes decisions. If it is different from the way you do, what do you like about his/her choice-making culture?

PCI recognizes that thoughts and opinions expressed in this video do not necessarily reflect the views of PCI, nor is the speaker necessarily in full agreement with the views of PCI. 


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